Webinar/Webcasts
What is it: Think keynote presentation or panel discussion where your message is at the center of the stage.
Typically presenters share prepared remarks and often will field questions from the audience that can be sent in via text chat or
asked over an audio connection. Events range from one to two hours in length normally and can be delivered with the audience following
along with the materials in real-time on their computer screen with audio either heard through their computer or over the phone. Recordings
of these events are also a great way to continue your efforts long after the live event has taken place.
What purpose do they
serve: Webinars/Webcasts are extremely effective in sharing a message with a large group of people and for communicating three to
five key themes to the audience. These events are well suited for:
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Marketing, Product Promotion, and Lead Generation
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Vendor Communications and Updates
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Public Affairs and Media Relations
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Light Training (provided free or at a fee to attendees)
